Furthermore offers a full range of strategy and design services

Insights

Consumer/customer research

Customer journey mapping

Segmentation/targeting

Brand equity analysis

Competitive assessment

 

Strategy

Growth strategy

Business transformation

Brand purpose/positioning

Brand portfolio/architecture

Digital/social strategy

Identity

Naming

Tagline development

Messaging

Tone of voice

Logo/visual identity

Experience

Experience design

Innovation platforms

Product/service concepting

Launch planning

Employee engagement